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Discover Marketing Secrets with The Consulate General of Cyprus
by Kristina Khakova - Friday, 3 February 2017, 11:00 AM

The future of Destination Marketing. Technology, Social Media, Blogging, Geotagging, Niche Tourism, Global Trends



7th of February, 2017 (10 AM)

Classroom: St.Petersburg

On the 7th of February, at 10:00, SWISSAM Hospitality Business & Culinary Arts School holds Open Guest Lecture "Destination Marketing - The Case of Cyprus Tourism Organization".


- Counsellor General of Cyprus Mr. Dimitris Dimitriou

- Marketing Manager, Cyprus Tourism Organization  Mrs. Maria Mikhailova

Within the lecture you will hear and  discuss the scope and nature of tourism marketing, recognise the marketing objectives of different types of tourism organisations, and understand the key aspects of competition and competitive analysis in tourism.

How to interact with the political bodies?

How to neutralize social risk factors?

How to recover from crisis and to generate growth?

The experts will share their vast experience dealing with Political, Social and Economical forces.


The Consulate General of Cyprus was established in December 2003. Demetris Demetriou is the fourth Consul General of Cyprus in Saint Petersburg. He officially assumed his duties on 20 December 2013.

The Cyprus Tourism Organisation (CTO) was established and operates according to the provisions of the Cyprus Tourism Organisation Law of 1969–2005 and the related Regulation on Structure and Terms of Employment and Administration and Finance.